- It is the most important factor to attract the tourists towards the motivated destinations.
- It attracts tourists by providing all the facilities towards the destinations.
- The basic components or 4’A’ s of tourism are as follows:
1) ATTRACTION:
- It is the most important element & object that attract people to travel.
- It includes cultural sites, archeological sites, historical buildings & monuments or scenery like flora & fauna, beach, resorts, mountains, national parks.
- It also includes events like trade fairs, exhibitions, sports events etc.
- It is the preconditions of travel. It attracts the people & provides pleasure.
- It attracts & attaches people to enjoy & involve in tourism activities.
- Two types of attraction:
a) Natural Attraction: Attraction places made by nature. E.g. climate, natural beauty, landscape, mountains, water resources, flora & fauna, wild life, beaches, safari, caves etc.
b) Man-Made Attraction: Attraction developed by man. E.g. historical buildings, monuments, music, festivals, temples, churches, leisure parks, Disney lands, museums, discos, casinos etc.
2) ACCESSIBILITY:
- It is important key factor for the development of tourism.
- Attraction may be wherever but without accessibility can’t reach towards that place.
- It is the mode of transportation which helps the tourist to reach the destination.
- Three type of transportation:
a) Surface: Transportation in land through roadways or railways. It is the cheapest means of transportation.
b) Air Transportation: Transportation through airways to travel long distance. It has helped a lot as people can travel long journey as well as they can travel through high mountains.
c) Water Transportation: Transportation through water. It made important contribution to travel in 19th century after the innovation of shipping technology.
3) ACCOMMODATION:
- -It includes food & lodging facilities to the guest.
- It should be comfortable and services & facilities should be provided.
- Two types of accommodation:
a) Serviced Accommodation: It refers to the services provided by the hotel, lodges etc. Different hotels are established to provide service of lodging & food to the guest.
b) Self Catering or Supplementary Accommodation: It refers to the premises which offer accommodation but not the services of hotel. It provides food & accommodation in return of cash per day. E.g. Youth Hostel, Dharmasalas, Pati-Pauwa, Tourist holiday villages etc.
4) AMENITIES:
- Extra facilities & services required to the guest while traveling.
- Facilities complement to the attraction.
- It also provides facilities like providing visa, tickets etc.
- Two types of amenities:
a) Natural: Seashores, sea bath, fishing, rock climbing, trekking, sightseeing, river, sunrise etc.
b) Man made: Dance, Music, Drama, Cinema, Swimming Pool, Fair & Festivals, and Internet etc.
